Newspaper Article Archive of
The Kalona News
Kalona, Iowa

Newspaper Article Archive of
The Kalona News

April 27, 2017 Featured - Wellman - Downtown flea market aiming to showcase local businesses
Article Pages -- as published on the The Kalona News website.

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Two months back, Sheri Winter of Second Street Salon was approached by Tom Buckwalter of the Chamber of Commerce to spearhead an idea of hers. The idea was to start a flea market in downtown Wellman to take place during the May 6 Garage Sale.

“We knew there wasn’t going to be a lot of time, so, Brenda (Reasor) mainly, made up a Facebook event just to get the word out to as many people as quickly as possible,” Winter said.

“It’s been totally word of mouth and Facebook, social media advertised,” Reasor said, operations manager at Freeman’s Food.

Apart from creating the initial event Winter and Reasor have been using word of mouth and the Freeman Food’s Facebook page to get the word out about the event. They do plan to disseminate a flier promoting the event as its date approaches.

The initial post about the flea market got over 4,000 views.

In all, more than 30 vendors have said they will be participating in the event.

“Mostly it was just people contacting us through the post. I put out locally that we were looking for vendors so that the local community could have the opportunity to sign up, and then I waited three weeks or so in the surrounding communities so other people could join in as well,” Reasor said.

A lot of home-based vendors will be participating in the event, with products ranging from home décor rafters, repurposed items, and whole sale vendors.

They are encouraging local businesses to get involved, which is why they say they did not ask for the road to be blocked off for the event.

“That’s one of the reasons we’re not having outside food vendors, like food trucks, because we want the people that are here in town eating downtown from 9 to 3, eating at our restaurants and Freeman’s on the grill. Going into the businesses that are open and buying things.

“Basically it’s just a big push to get people into downtown Wellman to see that we do have things down here that maybe they don’t know we have here,” Winter said.

Freeman’s will be holding drawings for prizes like a TV, a $100 meat bundle, gift cards, and being providing samples throughout the store, and will be grilling outside from 11 a.m. to 1 p.m.

Reasor said, apart from Freeman’s, most of the businesses on the downtown strip are participating.

“We’re hoping for a great turnout,” Reasor said.

“We’d like it to become an annual thing. We’d like it to grow and next year, if this year’s successful, we will be in the planning stages much earlier and do more marketing for it,” Winter added.

The market will run from 9 a.m. to 3 p.m. Setup and registration will start from 7 a.m. to 8:30 a.m.

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